Strategist

New York City

Contract Permanent

Listed 09-Apr-2019


Role 

Working with insights, paid and creative teams to help drive a cohesive strategy that achieves the client objectives. This role should have a great grasp on how to execute multi channel campaigns with a focus on social, digital and partnerships. Ultimately this role becomes the bridge between insights and creative team and helping to deliver cohesive solutions to our clients.

 

Responsibilities

  • Researching and gathering data to develop well-informed strategic plans for clients

  • Examining clients’ businesses to get to know their brands and understand their objectives

  • Producing cohesive and intelligent plans to bring success to campaigns

  • Generating original ideas with other members of the team

  • Innovative thinker on the cutting edge of the social and digital space

  • Presenting findings to senior staff members and clients

  • Identifying potential problems and devising ways to rectify them

  • Liaising with senior members of staff to receive feedback and create improvements to strategies

  • Develops unique strategies and builds upon current client strategies within the social/digital arena to meet/exceed objectives

  • Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

  • Writes communications briefs, ensuring that creative and media are effectively integrated

  • Manages research studies that yield rich insights into consumer online and offline behavior and key motivational/attitudinal behavior

  • Develops a total understanding of online target audience and mindsets

 

Required Skills

  • A proven track record in developing strategic plans that benefit the client

  • A good knowledge of the media and how strategy planning influences it

  • Excellent written and verbal communication skills

  • The ability to make complex subjects understandable

  • The drive to be successful and perform well in all aspects of your strategic work

  • The flexibility to work over a number of projects and balance your workload

  • Track record of innovation in digital/social

  • Experience of agency/client relations

  • Ability to interact with people at all levels demonstrating tact, diplomacy, discretion and maturity

  • Knowledge of both established social channels and emerging channels

  • A good understanding of paid social tools

  • Minimum 4 - 6 years working in social media or digital marketing

 

This job description is not intended to cover everything that will be expected of you but rather to act as a guide and you maybe required to get involved in other and reasonable ad hoc projects


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